Radio

Who doesn’t listen to the radio? Especially while driving in a car. We are all entertained and captive listeners to the radio and its advertising for more hours in a week that all other sources. In fact, you may be surprised to know that in North American, people listen to the radio an average of 20.8 hours per week. That is almost one entire day per week. 

Besides having your favorite songs memorized and knowing everyone’s opinions on everything, most of us are listening to an average of 210 radio ads per week. Some we may “tune out” as we drive due to lack of interest. However, many are entertaining and become as important as the rest of radio. Even the ones we tune out, we know.